If you’re seeking to transfer your offline business into the online sphere, this business guide will help you to set up your company website.
Requirements for Setting Up Your Company Website
When setting up your company website, you’ll need a domain and a web host. Ideally, the domain should be named after your company. This approach allows you to maintain brand consistency. If your company’s name is long, you may seek a shorter alternative. You can opt for the initials of your company and abbreviate a specific portion of the name. You may encounter challenges using the initials of your company especially if there are other businesses with the same initials. Even if the initials are not in use by other companies and you can gain free exposure to your website, it’s still important that you do your research before making the decision to use those initials. Taking this extra precaution may save you the embarrassment of being associated with an explicit site. Once you’ve selected a domain, find a reliable web host. There are several web hosting providers available. Some of the top web hosting providers include HostGator, Bluehost, and iPage. Now that you’ve gotten your domain and web host, you’ll have to decide whether you’ll be using a website template or custom-designed website. If you’re working with a small budget, you may opt for a website template. On the other hand, if you have a larger budget and would like to have a specific design, a custom-designed template would be an ideal choice. In addition to paying for the custom-designed website, you may have to pay monthly maintenance fees if you’re unable to maintain the website on your own.
Another component of the business guide for setting up your company’s website is the website layout. You can start your website off with five pages. These may include the home, about, products/services, testimonials, and contact pages. Make sure that your website has a simple and clear navigation system. Your home page is the first thing that a visitor sees when visiting your site. Your target audience should be able to immediately connect with its purpose and navigate through the site to achieve what they desire. Your about page should provide all the important information about your company. The information on this page should answer the questions such as who is your target audience; what products/services you offer; when was the business established; and who are its founders. Although you do not have to answer all these questions, it is important that visitors to your site are knowledgeable about the target audience and products/services you offer. Your products/services page should list all of your offerings along with a brief description for each one. Remember that time is an important factor for visitors to your site. Make sure your information is presented in an appealing manner. Categorize your items accordingly. This will save your customers the time and hassle of searching for a product/service that has been miscategorized. Testimonials play a crucial role in the success of a business. Compile as many testimonials as possible to add to your website. If you’re just starting out, you can offer an incentive to potential clients in exchange for a testimonial. Your contact page should have a phone number, email address, and physical address (if any) listed on your site.
This business guide will steer you onto the right path when it comes to setting up your company website.
Caroline Baxter Is a Serial Entrepreneur and Business Coach with over 15 years experience. The owner of multiple successful business enterprises, Caroline began her first business venture at the tender age of just 24, generating her first six-figure salary by the end of her first year.